Tuesday, March 19, 2013
By Greg Peverill-Conti
Vice President, Inkhouse Media & Marketing
For the past three years, Nextargeting Summit, hosted by
[x+1], has been
the event for
marketers to learn how to create engaging customer experiences, hear from
industry leaders and experts, meet with peers and see the latest technology
from [x+1].
This year’s Summit – which will be taking place in San
Francisco on April 23rd – will focus on connecting with customers
across the full spectrum of paid + owned marketing channels. Joining us this
year is a strong roster of speakers to explore the idea of connecting across
the digital ecosystem.
Jonathan Margulies, managing director of the
Winterberry Group, will discuss the
idea of cross-channel audience intelligence. He will be addressing how the idea
of audience intelligence has evolved, the opportunities that come from applying
it across multiple channels and the steps marketers need to take to make the
most of their data.
Dan Salmon, an equity research analyst focused on the
advertising and marketing industries at
BMO
Capital Markets, and the creator of the digital marketing hub concept, will
offer insights on current innovations that are advancing the marketing hub
model. He will be discussing the elements of a digital marketing hub, how it
fits into and connects that digital marketing ecosystem and why it is now the
essential marketing tool.
We’ll also be hearing from marketers who are working to
connect with their customers across the ecosystem. Curtis Larkin, director of interactive
marketing at
Bluestem, will
describe leveraging offline customer relationships through online channels.
Peter Gollan, director of North American marketing at
NCSOFT, will be looking at performance
marketing and the impact it can have on customer relationships.
And Bridget Bidlack, [x+1] VP of Product Management, will
present the current and near-future features of the [x+1] Origin digital
marketing hub including recent advances to the DMP and self service usability.
If you’re interested in being a part of this invitation-only
event,
click here. Seats are limited so act today.
By Erica Zlatsin
Senior Marketing Communications Manager
In the world of marketing communications, there are paid and there are owned touchpoints. The combination of the two – and the ability
to manage both – has come to be an object of desire for marketers everywhere as
they migrate from a channel-centric view of marketing to a customer-centric
premise. [x+1] Origin is the only data management platform (DMP) that enables marketers
to understand and manage the entire customer experience regardless of channel,
device or touchpoint. Banner ads, websites optimized for specific customers,
the ability to conduct email campaigns and call centers that can connect customers
and agents using real-time chat are just a few of your paid + owned touch
points; but how do they differ and what is the benefit of their being connected?
Brands own a variety of assets: Website, email, social
channels, call centers, mobile apps, chat and SMS are just a few examples. Leveraging
these assets delivers relevant experiences across the Web to build long-term
relationships with customers and prospects. Owned media are powerful because
they give brands full control over how customers receive marketing messages.
On the paid media side, the name says it all – marketers buy
media in form of impressions to reach customers through display ads, paid
search and sponsorships. Brands can use paid media to deliver the power of relevancy
at scale to reach broad audiences.
The question a growing number of marketers are asking is how
they can integrate their paid and owned channels to create a complete,
compelling and cohesive experience. It’s actually fairly easy! Instead of having
to manage paid and owned channels in multiple silos, [x+1] Origin brings
together paid + owned channels in one platform. This gives marketers the ability
to apply all their data and insights across all their channels in real-time.
For example, with Origin, users have the ability to create
triggers or call-outs. This means when a customer visits a website an SMS
message can be sent to reinforce an offer, customized web content can be
displayed, call center interactions can be more tailored – and oh yes, display
ads can be better targeted. The result is a complete customer experience that
makes intelligent use of all available marketing channels.
Customer engagement
occurs across paid
AND owned media channels. It’s what the customers expect, brands need and what
[x+1]Origin delivers.
Over the past few weeks John Nardone has been featured in a
video series on
Digiday about the CMO of the future. It’s a big issue.
Marketing has undergone some radical and fundamental shifts over the last few
years and there’s more on the horizon. Unfortunately, just what those changes
will look like and how they will impact marketers remains unclear.
While the details are uncertain, there are people in the
industry able to discern the shape of things to come. John Nardone is one of
those people. The Digiday series is an example of John’s ability to share
valuable insights into the future of marketing. Another is his upcoming
presentation at the AdExchanger Programmatic I/O conference in San Francisco on
April 8th.
There he will be focusing specifically on the programmatic
CMO and the challenges they will face. One of the major areas of evolution is
the increasingly close relationship between CMOs and CIOs. Never before have
marketing and technology been more tightly connected. This will be incredibly
important as marketers deal with four key areas of technology-driven
disruption: the meteoric rise of mobility, the increasing impact of social, the
ongoing onslaught of data and the instantaneous decisions enabled by real-time
platforms.
John has had unique opportunities over the course of his
career to gain insights into the relationship between technology and marketing.
It’s become a central theme in his thinking and it’s an idea that he is
committed to helping others in the industry understand and benefit from.
His recent Digiday videos, his upcoming AdExchanger
presentation and, of course,
NexTargeting are all opportunities for
marketers to learn and benefit from John’s experience and insights.
By Sarah Cunningham
Account Executive, Inkhouse Media &
Marketing
In
this month’s video blog, we are joined by Raj Ruchandani, senior
implementation officer at [x+1], who tells us more about the
implementation of Origin 4.4 and the value behind the new innovations in
the technology.
Raj
gives us an inside look at the types of customizable analytics reports,
with a view into a number of audience insights gathered through the
platform.
Tuesday, March 12, 2013
By David Skinner
SVP, Business and Corporate Development
We're happy to announce that [x+1] Origin is the first
data management platform (DMP) to fully integrate with Google's DoubleClick Bid Manager. This integration makes Origin the only DMP with direct access into every major DSP.
Our mission at [x+1] has always been to provide marketers with a platform-agnostic DMP enabled by the broadest, fastest, and smartest integrations across the ad tech ecosystem. By supporting multiple touch point management platforms based on client use (whether it's a DSP, email vendor, site optimization solution, etc.), we radically reduce the time and effort spent on integration, and shift the focus to creating more effective marketing programs.
Our DoubleClick Bid Manager integration continues that trend. DoubleClick Bid Manager is an important platform for many marketers, helping to manage their programmatic display buying programs. [x+1]'s integration allows our DMP clients to buy Origin audiences in DoubleClick Bid Manager within minutes. We're excited to be the first to offer this capability, and will continue to push the boundaries of what data management platforms can offer.
Thursday, February 21, 2013
By Erica Zlatsin
Marketing Communications Manager
This month, [x+1] is sponsoring a Digiday series titled The CMO of The Future. Brought to you exclusively by [x+1], this series will explore the attributes and characteristics of the future CMO and will profile a number of these digital leaders from some of the top brands.
Marketers are faced with an incredible opportunity now that data and technology are at their fingertips to integrate channels, touchpoints and campaigns to create truly powerful customer experiences. But this opportunity means that the role of the marketer – and the responsibilities and requirements that go along with it – are shifting dramatically.
Over the next few weeks, Digiday will feature articles that reflect these messages. It will also include a discussion with [x+1] CEO John Nardone on "The Five Things Rising CMOs Must Know.” The [x+1] logo will be prominently featured on the Digiday homepage, directing readers to this content series.
“The CMO of the future is really about being the Chief Experience Officer because marketing is just one element of the brand experience,” noted Nardone. “Today, CMOs are taking analytics to a new level, connecting consumers with brands across many devices. Marketing has to be prepared to deliver effectively in real time.”
With the newest release of Origin, [x+1] is helping accelerate this expanded vision by bringing together paid and owned channels and we’re thrilled to be sharing this message with the Digiday audience. We invite you to participate in the conversation by contributing comments to the first article in the series,
“What The CMO of The Future Looks Like” by Giselle Abramovich.
By Sarah Cunningham
Assistant Account Executive, Inkhouse Media &
Marketing
In this month's [x+1]
Q&A, we welcome back Travis Lull, director of product management. Travis
takes us on a deeper dive into the Origin platform's most exciting new feature:
call outs.
Travis puts the
'Callouts' feature into action and goes into detail on its function, how it is
being used and gives a walkthrough of how it fits into the overall [x+1]
platform.
