xPLUS Blog

This week, [x+1] announced the acquisition of tag management leader UberTags. The acquisition provides important capabilities that expand our position as the leading digital marketing hub and data management platform (DMP). To outline the details and benefits of this acquisition, David Skinner, [x+1]’s senior vice president of business and corporate development, sat down with UberTags CEO Jeremy Bieger, who will be joining [x+1] as vice president of client solutions.

David Skinner: Can you tell us more about what UberTags does, and why this acquisition is a natural fit for [x+1]?

Jeremy Bieger: Sure. UberTags is a tag management company that helps clients drive conversion rate, user satisfaction and customer insights with our real-time Tag Management System. We make things simple for marketers by replacing dozens of third-party tags with a single UberTag. Instead of managing multiple tag systems, all tag launches and edits are done in real-time through our intuitive tag management console.

Our technology is a perfect complement for [x+1] because it is naturally multi-channel, multi-platform and multi-vendor, just like the Origin platform. With this acquisition, [x+1] users will be able to manage digital operations more efficiently, improve website performance and determine attribution more accurately, all through the Origin platform. The [x+1] digital marketing hub approach is the only one that allows marketers to create consistent customer experiences through paid- and owned-media channels, and the inclusion of UberTags’ tag management integrates critical functions directly into the [x+1] platform.

DS: What were the main reasons [x+1] decided to work with UberTags?

JB: UberTags has always been a clear leader in the tag management category for some time. This has been demonstrated by the traction we’ve enjoyed in the marketplace and the success of our clients. We’re deployed on hundreds of sites including major brands like Sony, The Limited and Cigna. Add to that the fact that it is an incredibly intuitive system. And because UberTags can support data collection and outbound decisions – it’s a complete solution that can be deployed quickly and easily and maps seamlessly to the [x+1] Origin architecture. The whole thing makes perfect sense.

DS: What will your new role at [x+1] be?

JB: I am taking on the role of vice president of client solutions at [x+1]. I am incredibly excited to be joining a company that is committed to providing the features and capabilities enterprise marketers depend on, a commitment this acquisition affirms.  I will have the responsibility of overseeing the integration of UberTags with Origin.

DS: Any closing comments?

JB: Of course! Just to reiterate what’s happening and why, [x+1] has acquired UberTags because our technology helps expand [x+1]’s whole digital marketing hub strategy. The addition of UberTags will let everyone in the [x+1] ecosystem manage their operations more efficiently. They’ll be able to track their audiences more easily and determine attribution more accurately.

This whole digital marketing thing can seem complicated, but [x+1] continues to demonstrate that there are simple and effective ways to deliver the experience customers have come to expect through all paid and owned media channels. I’m excited to be a part of what’s happening here.

DS: We’re looking forward to having you on the team.

You can read the full release on this news here.