xPLUS Blog

Thursday, February 21, 2013

Digiday Brings You "The CMO of the Future" from [x+1]

By Erica Zlatsin
Marketing Communications Manager

This month, [x+1] is sponsoring a Digiday series titled The CMO of The Future. Brought to you exclusively by [x+1], this series will explore the attributes and characteristics of the future CMO and will profile a number of these digital leaders from some of the top brands.

Marketers are faced with an incredible opportunity now that data and technology are at their fingertips to integrate channels, touchpoints and campaigns to create truly powerful customer experiences. But this opportunity means that the role of the marketer – and the responsibilities and requirements that go along with it – are shifting dramatically.

Over the next few weeks, Digiday will feature articles that reflect these messages. It will also include a discussion with [x+1] CEO John Nardone on "The Five Things Rising CMOs Must Know.” The [x+1] logo will be prominently featured on the Digiday homepage, directing readers to this content series.

“The CMO of the future is really about being the Chief Experience Officer because marketing is just one element of the brand experience,” noted Nardone. “Today, CMOs are taking analytics to a new level, connecting consumers with brands across many devices. Marketing has to be prepared to deliver effectively in real time.”

With the newest release of Origin, [x+1] is helping accelerate this expanded vision by bringing together paid and owned channels and we’re thrilled to be sharing this message with the Digiday audience. We invite you to participate in the conversation by contributing comments to the first article in the series, “What The CMO of The Future Looks Like” by Giselle Abramovich.