Marketers face many choices as they seek ways to manage their audience data and touchpoints. There are multiple approaches and alternatives available: individual point products, the loosely integrated digital marketing “frankensuite” or the enterprise Data Management Platform (DMP).
Since [x+1] is the leading provider of enterprise DMP technology, the company is a strong advocate for that approach. But what exactly is an enterprise DMP? Why is it important and what are its benefits? How does it differ from other approaches? How can one best put an enterprise DMP to use? These are all questions [x+1]’s Chief Technology Officer Pat DeAngelis and VP of Product Management Bridget Bidlack work to answer every day.
The different approaches available to marketers all deliver different results. “Unfortunately,” said DeAngelis, “in too many cases – particularly when you’re talking about point products or the frankensuites – those results are bad.”